About
Commercial Experience. Modern Marketing Technology.
CD Consulting Inc. builds and operates connected sales and marketing systems for businesses selling high-value products and services.
Leadership
Built by Business People. Not Just Marketing People.
30+
Years in business
682+
Funnels & campaigns
$450M+
Client sales contributed to
Fractional
CMO experience
The Sales System is led by Australian entrepreneur, marketing strategist and Fractional CMO Cameron (Cam) Roberts.
With more than 30 years of experience in business ownership, sales, marketing and commercial consulting, Cam approaches customer acquisition from the perspective of business performance — not simply advertising metrics.
Across his career, he has worked on more than 682 funnels and campaigns and contributed to client businesses generating more than $450 million in sales.
His experience includes business operations, customer acquisition, CRM technology, marketing automation, omnichannel advertising, sales processes and strategic growth consulting.
Today, Cam and his team combine that commercial experience with modern advertising platforms, automation and data-driven marketing systems.
We understand that generating a lead is not the finish line. It's the beginning of the sales process.
Why Us
Commercial Experience Meets Modern Marketing Technology.
30+ Years of Business Experience
Real-world experience across business ownership, sales, marketing and strategic consulting.
Commercial Thinking
We approach marketing with an understanding of sales processes, customer acquisition and business economics.
Omnichannel Capability
Experience across multiple advertising platforms, including Meta, Google, YouTube and programmatic media.
CRM & Automation Expertise
Practical experience connecting customer databases, sales pipelines, automation and marketing technology.
Complete System Thinking
We look beyond individual campaigns to the complete journey from first contact to sales opportunity.
Ongoing Optimisation
Our work doesn't stop when campaigns launch. We use available data to guide continuous improvement.
The Next Step
Stop Running Disconnected Campaigns. Start Building a Sales Engine.
If you're selling high-value products or services, your marketing needs to do more than generate clicks.
You need a system that attracts prospective buyers, captures their interest, supports follow-up and helps your sales team identify real opportunities.
Let's discuss what that could look like for your business.
Speak with Cam Roberts and his team about your current marketing infrastructure, sales process and growth objectives.